ÀÖ²¥´«Ã½'s Gina McNally chaired 2017 PDMA Research Forum
ÀÖ²¥´«Ã½ (ÀÖ²¥´«Ã½) Graham School of Management (GSM) Associate Professor Gina McNally, Ph.D., co-chaired the 2017 Product Development Management Association (PDMA) Research Forum: Developing and Sharing Innovation Knowledge in a Collaborative Economy, at Swissotel Chicago November 11 to 12.
PDMA's annual Research Forum is the number one academic conference on end-to-end new product development (NPD) and innovation. It is the only research forum focused solely on the intellectual exchange and cutting-edge research on all aspects in the fields of NPD and innovation. ÀÖ²¥´«Ã½ 140 scholars, practitioners, consultants, and serious innovators involved in innovation thought leadership from around the world participated in the two-day event.